NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic Management

Internal Assignment Applicable for April 2020 Examination

1. You are the owner of a multi-million-dollar Retail business in India. Since the past 5 years, your financial reports are showcasing a consistent drop in revenues & have entered into a loss-making position. Your market share is also falling & your organization is now believed to be in a weak market position. Which set of corporate strategies will you explore? Finalize the corporate strategy you would finally choose & how will you execute the plan? (10 Marks)

2. As the Chief Strategy Officer of Kia Motors & having entered India recently, you have to decide on a Strategy Implementation tactic to take on the fiercely contested automobile car market space in India. Which Market Location tactic would you plan to choose to take on other automotive rivals in this space? Justify with reasons? (10 Marks)

3. You are the Head-Manufacturing of Godrej Industries. You are planning to set up a brand-new Manufacturing plant at a village in rural Maharashtra.

a. Perform a Stakeholder analysis & suggest which all stakeholders will be taken into confidence & also what would be your communications approach plan to bring them into your point of view? (5 Marks)

b. Highlight some of the creative & innovative initiatives that you would undertake to convince the stakeholders that you mean good for all the stakeholders. (5 Marks)

*********