Destination Planning & Development

Assignment A

1. What do you understand by the term Destination Choices?

2. “Some major negative socio-cultural impacts can occur if tourism is not well guided or well planned.” What are such consequences?

3. “The holiday decision process is affected by whether the household is a family or a couple.” Discuss the statement with an example to support your stand.

4. What do you understand by the term visitor attractions?

5. Describe the experience economy model proposed by Pine and Gilmore to highlight the visitor experience.

6. What are the Positive and Negative impacts of Tourism Development?

7. “Marketing of destinations should also guide the tourism impacts optimisation and the maximisation of benefits for the region.” Is this statement appropriate, give reason in support of your answer.

8    How is Gilbert’s differentiation strategy different from Porter’s generic model?

Assignment B

CASE STUDY: THE ONLINE DESTINATION MANAGEMENT SYSTEM OF GULLIVER, IRELAND
ulliver Ireland is the leading online destination management system underlying much of Ireland’s multi-billion Euro tourism business. Conceived in 1990 and was re-engineered in 1997 as part of a public private partnership, it is now a successful private enterprise providing comprehensive information and online reservation services for Irish Tourism.
Gulliver Ireland provides and operates a destination management system (DMS) for Irish tourism products and services using advanced and comprehensive integrated tourism databases to connect the national and regional tourism industry with the national and international marketplaces. It is the primary source for up-to-date all-Ireland destination management services and probably the world’s most widely used national booking system. Its information rich reservation, direct consumer booking and enhanced listings facilities have generated numerous spin off services directly marketed to regional and specialist tourism agencies. Its databases and booking engine powers over 50 websites including the Failte Ireland website (www.ireland.ie), the Tourism Ireland International promotion website (www.tourismireland.com), the Dublin Tourism Website
(www.visitdublin.com), the other regional tourist authority websites and the Irish Times
website (www.ireland.com).

Question 
Q.No 1: Analyse the above case and find out if the destination management system is resourceful for managing the tourism database. Give reason in support of your answer.

Assignment C
A ________ tourism destination is a physical space in which a tourist spends at least one overnight.
local
 heritage
Regional
national

Employing ______% of the Indian workforce, the vast potential of tourism as an instrument of employment generation.
2.5
2.4
2
5.2

E in MICE stands for
Entertainment
Excursions
Exhibitions
: None of the above

For special achievements and contributions by several business houses.
Rural
Heritage
Incentive 
Sports

In this tourism coming back to your root and explore the country of your origin was actively promoted since the beginning of the Eighth Five Year Plan.
 (A) Incentive tourism
 (B) Social tourism
(C): Rural tourism
(D): Shopping tourism

Characteristics of destination can be summarized as follows
 (A) Area target that is chosen by the tourist as the target of his travel
 (B): Defined from the point of view of the tourist 
 (C): A place/region that is confinable physically and geographically
 (D): None of the above

Features of destinations include
(A) High Quality
(B): Authenticity
(C): Uniqueness
(D): All the above

Tourism destination is constituted with elements
(A) Accessibility 
 (B) Attractions
(C): Price
(D): All the above

It examines the existing and intended visitor markets for the destination.
(A) Tourism Supply Analysis
 (B): Tourism Demand Analysis 
 (C): Economic and Financial Analysis 
 (D): Tourism Impact Analysis

_____________ is the coordinated management of all the elements that make up a destination.
 
(A) System Operation 
 (B): Virtual Tourism Network
(C): Unique Selling Proposition
(D): Destination management

The vacation choice structure varies with regard to: 
(A) primacy
(B) importance 
 (C): inflexibility 
 (D): all of the above

The ___________ models focus on socio-psychological variables and processes involved in making choices.
(A) microeconomic
 (B): macroeconomic
 (C): decision making 
 (D): cognitive choice

______________ models can help researchers to understand how tourists reach a final choice in one specific sub-choice and how the trade-off is made within this subchoice.
(A) Microeconomic
 (B): macroeconomic 
 (C): structural 
 (D): cognitive choice

Which of these is not a social consideration while planning to go on a tourist destination?
 (A) Tourist activities and behaviors should be respectful of cultural activities, sites and values
 (B): Improved standard of living and equitable distribution of benefits within (and between) generations in the present and future
(C): Steady employment avoids the underemployment and unemployment associated with seasonal hiring for peak tourism periods
(D): Better employment opportunities than the low pay positions typically associated with tourism services

Exchange; improved transportation facilities.
(A) Social
(B): Economic
(C): Cultural
(D): Environmental

Cultural tourist attractions include:
(A) music
(B): ceremonies and festivals
(C): architectural styles
(D): all of the above

Properly planned and controlled tourism can help achieve ________________ 
 (A): environmental conservation
 (B): economic benefit
(C): less pollution levels
(D): none of the above

The Risk perception in tourism is associated with the issue of ________________
terrorism
safety in travel
duration of travel
all of the above

______________ is a specialized agency of the United Nations and is the leading international organization in the field of tourism.
 
(A) FTA
(B): IRCTC
(C): UNWTO
(D): None of the above

___________ is aimed at prevention and reduction of crises and disasters through sensing potential problems.
(A) globalization
(B): contingency planning
(C): Joint Holiday planning
(D): Destination Planning

____________ is a measure of how your organisation’s total product performs in relation to a set of customer requirements.
(A) Customer perception
(B): Customer satisfaction
(C): Customer attitude
(D): Customer motivation

The customer satisfaction can be measured through
(A) A survey where customer feedback can be transformed into measurable quantitative data
(B): Focus group or informal where discussions orchestrated by a trained moderator reveal what customers thinks
(C): Informal measures like reading blocs, talking directly to customers
(D): all of the above

Which is personally encountered, undergone or lived through.
(A) Life
 (B): Experience 
 (C): Feelings 
 (D): None of the above

The person, would judge a given action.
(A) Subjective norms
(B): behavioural control
(C): attitudes
(D): perceived benefits

___________ is defined as the customer’s decision to engage in future activity with a service provider. 
(A) Willingness to pay
(B): Repurchase intention
(C): Customer intention
(D): None of the above

According to this model, individuals engage in various forms of recreational activity with a view to achieving certain goals and satisfying certain needs. 
(A) Mindful visitor 
(B) Recreation Opportunity Spectrum 
(C): Investigative models
(D): Service quality model

Product or services that bear on its ability to satisfy stated or implied needs. Solve by www.solvezone.in contact for more details at 8882309876
(A) Service
(B): Customer
(C): Experience
(D):  Visitor

The readiness of staff members to help in a pleasant and effective way is known as
(A) Responsiveness
(B): Credibility
(C): Security
(D): Communication

The appearance of physical artefacts and staff members connected with the service is known as:
(A) Tangibles
(B): Reliability
(C): Responsiveness
(D): None of the above

Which of the following is a negative aspect of tourism?
(A) Tourism supports the development of the community facilities and services that might not have been developed
(B): Tourism can contribute to the vitality of communities in many ways. An example of this is festivals, fairs and local events
(C): Crowding in areas of overuse, which can adversely affect the overall visitor experience
(D): Tourism boosts the preservation and transmission of cultural and historical traditions

_________ are amalgams of tourism products, offering an integrated experience to consumers.
(A) Buildings
(B): Museums 
 (C): Destinations 
 (D): Countries

Which of the following is not a part of the Six As Framework for the analysis of tourism destinations? 
Attraction 
Amenities
Appreciation 
Availability

Facilitate the understanding the evolution of tourist products and destinations and it to provide guidance for strategic decision taking.
(A) Destination Management
 (B): Destinations Marketing
 (C): Destination Life Cycle 
 (D): All of the above

____________ is the search for a favourable competitive position in an industry. 
(A) Porter’s Model 
 (B): Competitive strategy 
 (C): Cost leadership 
 (D): Competitor

Which feature of Porter’s Model emphasizes on “particular buyer group, segment of the product line or geographical market”?
(A) Cost leadership
 (B): Focus 
 (C): Differentiation 
 (D): None of the above

___________ achieves intentional demand as a result of the unique product attributes perceived by the tourism market. 
 (A) Commodity area
 (B): porter model 
 (C): Gilbert framework 
 (D): status area

Flexible specialisation" of the tourism business is proposed in the model of
Porter
 
 (B): Poon
 
 (C): Gilbert
 
 (D): All of the above

______________ promotional activity includes advertising on television, radio, and press as well as using poster campaigns. 
 (A) Marketing 
 (B): Digital 
 (C): above the line
 (D): below the line

According to ____________, image always corresponds to an interiorisation of perceptions and not every individual has the same perceptions. 
 (A) Seongseop, McKercher and Lee
 (B): Beerli & Martín 
 (C): Gallarza, Gil & Calderón 
 (D): Molina, Gómez and Martín-Consuegra

Consumers’ images are regarded as a fundamental part of the touristic ____________ 
pricing
promotion 
product 
All of the above