Get the latest SMU MBA project topics in Marketing

Due to Globalization consumer need and demands are changing frequently. To understand the taste of consumers corporate companies appoint Marketing Managers who perform a survey on various consumers demand. As this field of marketing is expanding day, there always a high demand for Marketing managers in the marketing sector.

Due to the immense job opportunity in the marketing sector, most students choose SMU MBA in marketing as a career option. But to complete this program is not an easy task. Students have not prove themselves through various project on marketing. They have to showcase their potential by completing SUM MBA marketing project topics. So, they have to select SUM MBA marketing project topic so that they could showcase their learning experience and potential.

We often experience students struggling to choose SMU MBA marketing project topics. As these SMU MBA marketing project topics can be numerous and they have to select the right  SMU MBA Marketing topic for them. Students often pick on SMU MBA marketing topic without doing research on it or without analyzing the market current demands and needs. They also select the most common SMU MBA marketing topics which do not put much impression on the professors and recruiters.

For a students, project are an important part of their academic career. Their projects can help them to get a better job. So, selecting an SMU MBA marketing project topic is very challenging for them. Wrong SMU MBA marketing project topic cannot add much exposure to their potential.

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List of SMU MBA in Marketing project topics.

• A COMPARATIVE STUDY ON CONSUMER BEHAVIOUR ABOUT COLGATE AND PEPSODENT PASTE
• A COMPARITIVE STUDY ON CUSTOMER PREFERENCE ON MOBILE COMMUNICATION WITH REFERENCE TO THE SERVICE PROVIDED BY PRIVATE (AIRTEL) AND PUBLIC (BSNL)
• A COMPETITIVE ANALYSIS AND STUDY IN INDIAN TELECOM SECTOR
• A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS
• A MARKET STUDY ABOUT LASER TONER
• A PROJECT REPORT ON APOLLO TYRES BRAND IMAGE.
• A STUDY OF PREMIUM CREDIT CARD USERS FOR THEIR CHOICE AND TO CREATE A CUSTOMER PROFILE FOR FUTURE PROMOTIONS
• A STUDY ON ANALYSIS OF THE CUSTOMER SATISFACTION LEVEL TOWARDS LANDLINE SERVICE PROVIDED BY BSNL
• A STUDY ON AWARENESS AND ACCEPTANCE LEVEL OF MILEAP (LAPTOP) OF HCL AMONG CHARTERED ACCOUNTANTS
• A STUDY ON AWARENESS AND EXPECTATIONS OF INDUSTRIAL ENTITIES WITH RESPECT TO MORTGAGE PROGRAMMES OFFERED BY CITI FINANCIAL
• A STUDY ON CREDIT CARD USERS IN CITY
• A STUDY ON CUSTOMER EXPECTATIONS, EXPERIENCE AND SATISFACTIONLEVEL TOWARDS SERVICES PROVIDED AT TWO-WHEELER EXCHANGE
• A STUDY ON CUSTOMER EXPERIENCE MANAGEMENT - CEM IN PERSONAL LOAN
• A STUDY ON CUSTOMER FEEDBACK ABOUT CENTURION BANK OF PUNJAB SERVICES
• A STUDY ON CUSTOMER SATISFACTION TOWARDS VENTURA PUMPS
• A STUDY ON CUSTOMERS EXPECTATIONS AND SATISFACTION LEVEL TOWARDS AFTER SALES SERVICE PROVIDED AT ABC MOTORS
• A STUDY ON DEALERS PERCEPTION IN ABCD APPARELS
• A STUDY ON DISTRIBUTION CHANNEL ADOPTED BY THE TIMES OF INDIA TO ITS EXISTING CUSTOMERS
• A STUDY ON EXISTING CUSTOMERS PERCEPTION TOWARDS TAX SAVING & ULIP PRODUCTS OF ICICI PRUDENTIAL LIFE INSURANCE
• A STUDY ON FACTORS AFFECTING CUSTOMERS PREFERENCE TOWARDS LIFE INSURANCE POLICIES
• A STUDY ON FACTORS INFLUENCING THE DISCONNECTION OF LAND LINES OF BSNL
• A STUDY ON FUTURE OF BPO
• A STUDY ON GENERAL AWARENESS ON NON-LIFE INSURANCE POLICIES
• A STUDY ON HOW CBD WILL BE A POTENTIAL CHANNEL IN BRIDGING THE GEOGRAPHICAL BARRIER IN INSURANCE SALE FOR ICICI PRUDENTIAL
• A STUDY ON IDENTIFICATION OF NON PERFORMING DEALERS AND MEASURES TO BE TAKEN TO CONVERT THEM INTO PERFORMING DEALERS (MBA HR /MARKETING)
• A STUDY ON IDENTIFYING AWARENESS AMONG CORPORATE EXECUTIVES ON PURSUING HIGHER STUDIES
• A STUDY ON MARKET FEASIBILITY OF BULK SELLING OF INTERNATIONAL LONG DISTANCE CALLS FOR AIRTEL
• A STUDY ON ONLINE MARKETING
• A STUDY ON PERCEPTION OF LIFE INSURANCE AGENCY AS A CAREER FOR BAJAJ ALLIANZ LIFE INSURANCE COMPANY LIMITED
• A STUDY ON PURCHASE BEHAVIOUR OF MOBILE PHONE AMONG WOMEN SEGMENT
• A STUDY ON RETAILERS SATISFACTION WITH SPECIAL REFERENCE TO SUGUNA POULTRY FARM
• A STUDY ON THE AWARENESS AND ACCEPTANCE LEVEL OF HPP - HOME PROTECTION POLICY AMONG THE HOME LOAN TAKERS
• A STUDY ON THE CONSUMER PERCEPTION OF HYUNDAI [CAR MODEL] CARS
• A STUDY ON THE CUSTOMER PERCEPTION OF MOBILE PHONE SERVICE PROVIDERS IN [CITY] WITH SPECIAL REFERENCE TO BSNL
• A STUDY ON THE EFFECTIVENESS OF SERVICES PROVIDED TO PRIVATE BANKING CUSTOMERS OF [BANK]
• A STUDY ON THE FACTORS AFFECTING DEALER PERFORMANCE TO EVOLVE A STRATEGY FOR INCREASING MARKET SHARE OF AIRTEL IN [CITY]
• A STUDY ON THE PERCEPTION OF HOME INSURANCE CUSTOMERS TOWARDS ADVERTISING AT ICICI LOMBARD GENERAL INSURANCE COMPANY LTD
• A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT
• A STUDY ON TRADERS PERCEPTION AND EXPECTATION TOWARDS ANCHOR ELECTRICAL PRODUCTS IN [CITY]
• A STUDY ON TRADING BEHAVIOR OF INVESTORS AT RELIANCE MONEY
• A STUDY TO EVALUATE THE BANKING SERVICE PROVIDED TO SME CUSTOMERS BY ICICI BANK
• A STUDY TO EVALUATE THE BANKING SERVICES PROVIDED TO SME CUSTOMERS
• A STUDY TO IDENTIFY SALES MANAGEMENT AND SALES LEADERSHIP (MBA - MARKETING)
• A STUDY TO IDENTIFY THE RETAIL PENETRATION LEVEL OF AIRTEL PRE PAID CARDS
• A STUDY TO IDENTIFY THE RETAIL PENETRATION LEVEL OF AIRTEL PRE PAID CARDS IN [CITY]
• A STUDY TO IDENTIFY WHY THE STD USAGE BY AIRTEL CUSTOMERS IN STATE IS LESSER THAN THE NATIONAL AVERAGE
• ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH.
• ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES
• ADVERTISING STRATEGY OF THE INDIAN CORPORATE WORLD - LG ELECTRONICS
• AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS
• AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
• AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS
• AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA
• AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST NOODLES
• AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA
• AN EVALUATION OF THE DISTRIBUTION STARTEGIES ADOPTED BY OANDO PLC FOR THE MARKETING OF PETROLEUM
• AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE FROM 2005 -2010
• AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS
• APPLICATION OF MARKETING CONTROL TECHNIQUES IN MANUFACTURING FIRMS
• APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS
• ASSESSMENT ABOUT THE LEVEL OF AWARENESS OF SPECIALITY SERVICES OFFERED BY KOVAI MEDICAL CENTER AND HOSPITAL IN THE [REGION]
• ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS
• ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS
• B2B MARKETING STRATEGIES ON SOCIAL MEDIA - MBA MARKETING
• B2C MARKETING STRATEGIES ON SOCIAL MEDIA
• BRAND AWARENESS OF SPENCERS & ITS COMPARATIVE ANALYSIS WITH BIG BAZAAR & OTHER RETAIL ORGANIZATIONS
• BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
• BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE
• CONSUMER BEHAVIOUR ON AIRTEL
• CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS
• CUSTOMER EXPERIENCE MANAGEMENT IN PERSONAL LOAN
• CUSTOMER FOCUS - A KEY TO SERVICE MARKETING - MBA MARKETING
• CUSTOMER ORIENTATION IN BANKING INDUSTRY
• CUSTOMER PREFERENCE AND SATISFACTION LEVEL TOWARDS THEIR EXPECTATION WITH SPECIAL REFERENCE TO YAMAHA MOTOR BIKES
• CUSTOMER RELATIONSHIP MANAGEMENT- AN EMPIRICAL STUDY IN SPENCERS
• CUSTOMER SATISFACTION OF KENT WATERPURIFIER (MBA - MARKETING)
• CUSTOMER SATISFACTION WITH REFERENCE TO FINANCIAL SERVICES IN DJS STOCK AND SHARES LTD
• CUSTOMERS FIRST, EMPLOYEES LATER SERVICE MARKETING OVERVIEW -
• EFFECT OF ADVERTISING ON BRAND PERFORMANCE
• EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - MBA MARKETING
• EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS
• EFFECTIVENESS OF ONLINE CLASSIFIEDS WEBSITE
• EFFECTIVENESS OF PRODUCT INNOVATION AS A TOOL OF ACHIEVING COMPETITIVE ADVANTAGE IN THE PURCHASING ENVIRONMENT
• EFFECTIVENESS OF RETAILING MIX IN BIG BAZAAR
• EFFECTIVENESS OF TRAINING AND DEVELOPMENT WITH SPECIAL REFERENCE TO VOLTAS LIMITED
• EMERGENCE OF E-COMMERCE - A BRIEF HISTORY - INDIAN SCENARIO
• EMERGENCE OF INTERNET MARKETING -ORIGINS, NEEDS, CHALLENGES AND OPPORTUNITIES
• EXPANSION OF BLACKBERRY IN RETAIL MARKET THROUGH RETAIL AUDITING, MARKETING, RESEARCH AND SURVEY
• FACTORS AFFECTING DEALER PERFORMANCE TO EVOLVE A STRATEGY FOR INCREASING MARKET SHARE OF TATA INDICOM
• FACTORS INFLUENCING CUSTOMER BUYING DECISIONS - A CASE STUDY -
• FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
• IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS
• IMPACT OF MARKETING RESEARCH IN ACHIEVING ORGANIZATIONAL GOAL
• IMPORTANCE OF CONSUMER BUYING BEHAVIOUR
• INTERNET MARKETING STRATEGIES - APPROACHES AND CHALLENGES : AN OVERVIEW
• INTRODUCTION TO SERVICES MARKETING
• KEY FEATURES OF SOCIAL NETWORKING SITES
• MARKETING COURIER SERVICE IN ENUGU STATE
• MARKETING THROUGH SOCIAL MEDIA AND BOOKMARKING SITES (MBA - MARKETING)
• MARKETING THROUGH SOCIAL NEWS AND BOOKMARKING SITES
• MEASUREMENT OF BRAND AWARENESS AND BRAND PERCEPTION OF MOBILE PHONE COMPANY (MBA - MARKETING)
• MEASURING THE IMPACT OF SOCIAL MEDIA MARKETING CAMPAIGN ( MBA MARKETING)
• PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES
• PLANNING FOR INTERNET MARKETING - BROAD GUIDELINES : A CASE STUDY
• PROJECT REPORT ON CONSUMER BEHAVIOUR OF HMT - HINDUSTAN MACHINE TOOLS
• RADIO AS A PROMOTIONAL TOOL AN EXPLORATORY STUDY
• RELEVANCE OF MARKET SEGMENTATION IN THE EFFECTIVE MARKETING OF COSMETICS PRODUCTS
• ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN NIGERIA
• SERVICE QUALITY AND CONSUMER SATISFACTION OF MARUTI SERVICE CENTERS
• SOCIAL MEDIA MARKETING
• STUDY OF CONSUMER BEHAVIOR IN AUTOMOTIVE INDUSTRY
• STUDYING THE INFLUENCE OF FACTORS AFFECTING PURCHASE BEHAVIOUR OF CUSTOMERS TOWARDS LIFE INSURANCE PRODUCTS
• THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE
• THE EFFECT OF PURCHASING SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONS SALES OBJECTIVES
• THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
• THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT
• THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE
• THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION.
• THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE
• THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES
• THE IMPACT OF SALES PROMOTION ON THE PURCHASING OF CONSUMER PRODUCT IN NIGERIA
• THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS
• THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS.
• THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.
• THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS
• THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT
• THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
• THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH)
• THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE,
• THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES
• TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS.
• WEBSITES AND PORTALS - LEVERAGE IN MARKETING EFFECTIVENESS : A CASE STUDY

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