MKTC522  Marketing Management

Q1  Delivering a product of management in an orientation 

 

• social 

• place 

• production

• product 

Q4  Firms competing with each other in the market place are called 

 

• competitors 

• customers 

• suppliers 

• markets 

 

Q5  Group members who regulate flow of information 

 

• decider 

• purchasers 

• influencers 

• gate keeper 

 

Q6  Governs all corporate bodies 

 

• MRTP 

• companies act 1956 

• environment protection act 

• foreign trade development act 

 

Q7  Moral principles or values that govern the group 

 

• supplies 

• service 

• buying 

• ethics 

 

Q11  Someone’s recommendation for new restaurant is called 

 

• regenerate 

• internal stimuli 

• future markets 

• external stimuli 

 

Q13  Services that use technology for delivery directly to customers 

 

• position 

• people 

• possession 

• information 

 

Q15  Form of distribution aimed at covering selective markets 

 

• intensive distribution 

• selective distribution 

• exclusive distribution 

• integrated distribution 

 

Q16  Series of stages determined by a combination of age marital status and children are 

 

• marketing firm 

• psychographic 

• differentiation 

• family life cycle 

 

Q18  Marketing research enables firms to 

 

• re generate 

• reevaluate 

•  

• redefine

• redress 

 

Q19  Segmenting markets by personality lifestyle is 

 

• benefit segmentation 

• demographic segmentation 

• geographic segmentation 

• Psychographic segmentation 

 

Q20  Seeking information in outside environment is 

 

• external information search 

• internal information search 

• external environment 

• external audit 

Q22 Knowledge and courtesy of employees and ability to convey trust is 

 

• assurance 

• empathy 

• tangible 

• research 

Q24  Desired outcome of marketing is 

 

• Satisfaction 

• Exchange 

• Markets 

• Firm 

 

Q25 A characteristic that does not enable consumers to assess product quality 

 

• search quality 

• experence quality 

• credence quality 

• no quality 

 

Q26  Use of Internet for purchasing is concept of 

 

• e procurement 

• v procurement 

• x procurement

• y procurement 

 

Q27  Includes advertising public relations sales promotion and personal selling 

 

• promotion 

• product 

• price 

• place 

 

Q28  Manufactures brand are also called 

 

• global brand 

• individual brand 

• private brand 

• captive brand 

 

Q29 Consumers facing a situation between actual and desired demand of goods is 

 

• need recognition 

• stimuli 

• demand 

• supply 

 

Q30  Business mission statements stated narrowly suffer from

 

• target market 

• marketing myopia

• marketing mix

• market Plan 

 

Q 1 Situation requiring purchase of a product first time is 

 

• Old buy 

• New buy 

• Sure buy 

• No buy 

 

Q 2  Managerial process of creating and maintaining a fit  between the organisation objectives and resources are called 

 

• Marketing plan 

• Strategic planning 

• Pricing strategy 

• Promotion strategy 

 

Q 3  A Situational analysis is also referred to as a analysis 

 

• WROUGHT 

• WHAT 

• SWOT 

• BOUGHT 

 

Q 4  Inconsistency between their values and behaviour that tend to feel an inner tension is called 

 

• Cognitive dissonance 

• Route behaviour 

• Information 

• Involvement 

 

Q 5  Systematic evaluation of objectives strategies structure and performance is called 

 

• External audit 

• Accounting audit 

• Marketing audit 

• Annual audit 

 

Q 6  Person who actually negotiates the purchase is 

 

• Decider 

• Purchasers 

• Influencers 

• Initiators 

 

Q 7  Consumers having previous experience of goods and service 

 

• All experience 

• Future experience 

• Previous experience 

• No experience 

 

Q 9  Samples are drawn as per skip intervals 

 

• Convience sampling 

• Systemic sample 

• Stratified sampling 

• Cluster sample 

 

Q 12  Consumers knowledge about product and service can affect 

 

• External audit 

• Internal information search 

• External environment 

• External information search 

 

Q 13  Marketing several products under same brand is 

 

• Brand equity 

• Family brand 

• Private brand 

• Brand loyalty 

 

Q 15  Moral principles or values that govern the group 

 

• Supplies 

• Service 

• Buying 

• Ethics 

 

Q 16  Where customers and service must be present together 

 

• Tangible 

• Responsiveness 

• Inseparability 

• Reporting 

 

Q17  Develop improved products is 

 

• Interest 

• Inflation 

• Depression 

• Applied research 

 

Q18  Business mission statements stated narrowly suffer from

 

• Target market 

• Marketing myopia 

• Marketing 

• Market plan 

 

Q 19  South west airlines offer of no meals :low fares are called 

 

• Cheap goods 

• Product design 

• Subsidies 

• No frills goods and services 

 

Q 20  Evaluation of the individual companies performance against the whole industry is 

 

• Market share 

• Product share 

• Price 

• Place 

 

Q 22  Firms competing with each other in the market place are called 

 

• Competitors 

• Customers 

• Suppliers 

• Markets 

 

Q 26  Increased standards of living are a function of increased 

 

• Purchasing power 

• Bargaining power 

• Musule power 

• Horse power 

 

Q 27  Knowledge and courtesy of employees and ability to convey trust is 

 

• Assurance 

• Empathy 

• Tangible 

• Research 

 

Q28  Consumables that cannot become part of final product

 

• Supplies

• Service

• Raw material

• Components

 

Q 29  

 maximize profits based on demand and supply is pricing orientation 

..

• Operations oriented 

• Patronage oriented 

• Revenue oriented 

• No oriented 

 

Q 30  The process by which learned information from customers is centralized 

 

• Knowledge management 

• Interaction 

• Custom centric 

• Point of sales 

 

1. encourages answer phrased in respondents own words

• open ended question 

• close ended question 

• side ended question 

• sales questions

2. person who actually negotiates the purchase is

• decider

• purchasers

• influencers 

• initiators

3. constant preference of one brand over others is

• global brand 

• brand equity 

• brand identity 

• brand loyalty

4. information stored from previously experienced service

• external information search

• internal information search

• external environment

• external stimuli

5. clash of goals and actions among channel members create

• channel conflict

• change in demand

• credence quality

• channel partnership

6. consumers facing a situation between actual and desired demand of goods is

• need recognition

• stimuli 

• demand 

• supply

7. services that use technology for delivery directly to customers

• position 

• people

• possession

• information

8. governs all corporate bodies

• MRTP

• companies act 1956

• environment protection act

• foreign trade development act

9. marketing of goods and services to organisations is

• Consumer protection 

• business marketing 

• service marketing 

• consumer marketing

10. type of personal interviewing

• Questionnaire 

• focus group 

• research objective 

• research  plan

11. understanding of the is not important for future planning

• products 

• costs

• external environment

• present inventory

12. products used directly in manufacturing other products

• supplies 

• processed materials 

• raw material 

• components

 

13. difference between the information desired and the information provided

• sampling error 

• measurement error 

• frame error 

• random error

15. law governing E commerce transaction

• patents act

• MRTP

• information technology act

• competition act

16. A Situational analysis is also referred to as an analysis

• WROUGHT

• WHAT

• SWOT

• BOUGHT

17. getting rid of SBU with low shares of low growth market

• cat

• divest

• hold 

• box

18. data or information collected for the first time is called

• secondary data 

• primary data 

• market data 

• marketing sales

 

19. directly or indirectly the basis of all markets and activities

• kids

• people

• teens 

• children

20. Ethnographic research comes from the field of

• Anthropology 

• Geography 

• Physics

• Chemistry

21. process of anticipating future events and determining strategies to achieve organisational objectives are termed

• market mix

• market planning

• marketplace

• market service

22. south west airlines offer of no meals ,low fares are called

• cheap goods

• product design 

• subsidies

• no frills goods and services

23. an SBU that generates more cash than it needs to maintain its market share is called

• cash cow

• problem child

• cat

• divest

24. includes advertising public relations sales promotion and personal selling

• promotion 

• product 

• price

• place

 

25. marketing research enables firms to

• re generate 

• reevaluate 

• redefine

• redress

26. the process by which learned information from customers is centralized

• knowledge management

• interaction 

• custom centric 

• point of sales

27. firms competing with each other in the marketplace are called

• competitors 

• customers 

• suppliers

• markets

28. sample does not represent the target population

• sampling error 

• measurement error 

• frame  error 

• random  error

29. unprocessed extractive or agriculture products are called

• capital

• raw materials 

• resources 

• components

30. law to ensure free and fair competition in the market

• consumer protection act

• competition act 

• information technology act 

• Companies  act

 

1. Subgroups of people or markets having similar product needs

• market

• market place

• market segment

• market firm

2. Systematic evaluation of objectives strategies structure and performance is called

• marketing audit 

• annual audit 

• accounting audit 

• external audit

3. The foundation of any marketing plan is the firms

• objectives

• mission statement

• swot

• market

4. form of distribution aimed at covering selective markets

• exclusive distribution

• integrated distribution

• selective distribution

• intensive distribution

5. gauging the extent to which marketing objectives have been achieved in a particular period

• implementation 

• evaluation 

• opportunity

• success

6. constant preference of one brand over others is

• brand equity 

• global brand 

• brand identity 

• brand loyalty

7. governs all corporate bodies

• foreign trade development act 

• environment protection act 

• companies act 1956

• MRTP

8. unprocessed extractive or agriculture products are called

• components

• resources 

• capital

• raw materials

9. process of dividing markets into identifiable groups is called

• market

• market  segmentation

• market service

• market data

10. someone’s recommendation for new restaurant is called

• internal stimuli

• external stimuli

• regenerate 

• future markets

11. refers to value of company and brand names

• brand equity 

• global brand 

• brand loyalty 

• brand identity

12. aggressive advertisements and price discounts to customers is called

• market mix

• market planning

• market penetration

• market place

13. researcher selects sample based on personal judgement

• judgement sampling

• convince sampling 

• systemic sample 

• cluster sample

14. marketing of goods and services to organisations is

• consumer marketing 

• service marketing 

• business marketing 

• consumer protection

15. business customers who consider numerous bids before selection

• optimizers 

• initiators

• target 

• position

16. increased standards of living are a function of increased

• musule power 

• bargaining power 

• purchasing power 

• horsepower

17. people in a business house involved in purchase decision

• buying centre 

• business house 

• business place 

• business service

18. Delivering a product of management in an orientation

• place

• social 

• production 

• product

19. business mission statements stated narrowly suffer from

• marketing myopia 

• marketing mix 

• target market 

• market plan

20. persons or firms providing goods and services to organisations are called

• sellers

• suppliers

• buyers

• purchasers

21. facilate the exchange of ownership between sellers and buyers

• retailers

• merchants

• agents

• whole sellers

22. individualized attention to customers is

• tangible 

• assurance 

• empathy 

• research

 

23. provides a frame work for seeking environmental clearance

• competition act 

• companies act 

• patents act

• environment protection act

24. concrete symbol of the service offering

• tangible cue 

• information source 

• post purchase message 

• position

26. one that cannot be copied by the competition

• divest

• Experience Curve 

• competitive advantage 

• evaluation

27. marketing several products wider same brand is

• brand equity 

• private brand 

• brand loyalty 

• family brand

28. decision amount of time and effort buyers invest in evaluation of purchase

• concept 

• intervention 

• motives 

• involvement

29. Demand forecasting helps in the

• no markets

• future markets 

• past markets 

• present markets

30. the person who first suggests making a purchase

• initiators

• purchasers 

• buyers

• deciders

 

2. refers to value of company and brand names

• global brand 

• brand equity 

• brand identity 

• brand loyalty

3. most restrictive form of market coverage

• intensive distribution

• selective distribution

• exclusive distribution

• integrated distribution

4. every member of the population has equal chance of selection in

• cluster  sample 

• convince sample 

• simple random sampling 

• quota sample

5. governs all corporate bodies

• MRTP

• companies act 1956

• environment protection act

• foreign trade development act

 

6. consumers having previous experience of goods and service

• all experience 

• future experience 

• previous experience 

• no experience

7. Delivering a product of management in an orientation

• social

• place 

• production

• product

8. gauging the extent to which marketing objectives have been achieved in a particular period

• evaluation

• implementation

• opportunity

• success

9. form of distribution aimed at covering selective markets

• intensive distribution

• selective distribution 

• exclusive distribution 

• integrated distribution

11. process of turning marketing plan into action is called

• diversification 

• audit

• plan

• implementation

 

12. the process of advising cost declines at predictable rates as experience with a product increases

• competitive advantage 

• Product mix 

• Experience Curve 

• product advantage

13. consumers facing a situation between actual and desired demand of goods is

• need recognition 

• stimuli

• demand 

• supply

14. process of anticipating future events and determining strategies to achieve organisational objectives are termed

• market mix

• market planning 

• market place 

• market service

15. a characteristic that does not enable consumers to assess product quality

• search quality 

• experence quality 

• credence quality 

• no quality

16. attempts to expand frontiers of knowledge

• recession

• pure research

• purchasing

• innovation

17. changing consumer perceptions of a brand in relation to competing brands

• position 

• niche

• re positioning

• perceptual mapping

18. information stored from previously experienced service

• external information search

• internal information search

• external environment

• external stimuli

19. moral principles or values that govern the group

• supplies 

• service 

• buying 

• ethics

22. a characteristic that can be assessed before purchase

• search quality 

• experence quality 

• credence quality 

• no quality

23. person who actually negotiates the purchase is

• decider

• purchasers

• influencers 

• initiators

 

25. activities that enhance the core service

• mass service

• core service

• supplementary service

• customer service

26. law governing E commerce transaction

• patents act

• MRTP

• information technology act

• competition act

27. products used directly in manufacturing other products

• supplies 

• processed materials 

• raw material 

• components

28. decision amount of time and effort buyers invest in evaluation of purchase

• concept 

• intervention 

• motives 

• involvement

 

1. practice of charging different prices from different buyers

• penetration pricing 

• price skimming 

• status quo pricing 

• price discrimination

2. constant preference of one brand over others is

• global brand 

• brand equity 

• brand identity 

• brand loyalty

3. situation requiring purchase of a product first time is

• old buy 

• new buy 

• sure buy 

• no buy

4. the process of advising cost declines at predictable rates as experience with a product increases

• competitive advantage 

• Product mix 

• Experience Curve 

• product advantage

 

5. placing two or more brands on the package or label

• global brand

• co-branding 

• individual banding 

• brand loyalty

6. name term symbol or design is collectively

• symbol 

• brand 

• logo

• name

7. one segment of a market

• position 

• niche

• buying

• purchasers

9. inconsistency between their values and behaviour that tend to feel an inner tension is called

• cognitive  dissonance 

• routine behaviour 

• information 

• involvement

10. segmenting markets by region or country is

• benefit segmentation 

• demographic segmentation 

• geographic segmentation 

• Psychographic  segmentation

 

11. way or mode of living is called

• lifestyle 

• social 

• housing

• societies

12. In marketing a problem child is also called

• cat

• dog 

• question mark 

• hold

13. an SBU that generates more cash than it needs to maintain its market share is called

• Cash cow

• problem child

• cat

• divest

14. using different brand names for different products is

• brand equity 

• family brand 

• individual banding 

• brand loyalty

15. subset from a larger population is called a

• experiment

• sample 

• population 

• world

16. value or attitude deemed accepted by a group

• opinion 

• concept 

• norm

• primary

 

17. consumers knowledge about product and service can affect

• external audit

• internal information search 

• external environment 

• external information search

18.  protects intellectual property rights

• patents act

• OMRTP

• information technology act

• consumer protection act

19. the process by which learned information from customers is centralized

• knowledge management

• interaction 

• custom centric 

• point of sales

20. includes advertising public relations sales promotion and personal selling

• promotion 

• product 

• price

• place

22. aggressive advertisements and price discounts to customers is called

• market penetration 

• market planning 

• marketplace

• market mix

 

23. segmenting markets by age income is

• benefit segmentation 

• demographic  segmentation 

• geographic  segmentation 

• Psychographic  segmentation

24. firms selling mainly to consumers are called

• retailers

• agents 

• brokers

• whole sellers

25. occurrence experienced as hunger is called

• re generate 

• internal stimuli 

• future markets 

• observation

26. high prices as compared to pricing of competitor products

• penetration pricing 

• price skimming 

• status quo pricing 

• normal price

27. The foundation of any marketing plan is the firms

• objectives

• swot

• mission statement 

• market

28. moral principles or values that govern the group

• supplies 

• service 

• buying 

• ethics

29. are not part of evaluation criteria in B2B purchase decision

• questionnaire

• quality 

• service 

• price

30. business mission statements stated narrowly suffer from

• target market 

• marketing myopia 

• marketing mix 

• market plan

 

31. attracting new customers to existing products is

32. stores owned and operated by individuals but licensed by large supporting companies are called

 

33. a fast-growing market leader is called

34; Which of the following is the place a product occupies in the consumer's mind relative to competition? 

35: process of planning collecting and analyse data is