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Ignou Solved Assignment For BRL 002 Retails Marketing and Communication |
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| University | IGNOU |
| Service Type | Assignment |
| Course | B.B.A |
| Semester | |
| Short Name or Subject Code | BRL 002 Retails Marketing and Communication |
| Product | B.B.A of Assignment (IGNOU) |
| Pattern | |
| Price | Click to view price |
Attempt all the questions
(A) Short Type questions.
1. What do you understand by the term “Marketing mix”? Explain with an example.
2. Explain the Maslow’s Hierarchy of Needs.
3. What is “SPIN” Selling?
4. What is Retail Promotion? Explain the objectives of retail promotion mix.
5. Explain various categories of advertising with specific examples.
6. What is In-Store promotion? What are the objectives of In-Store promotions?
7. What are the different types of stores?
(B) Essay Type Questions
8. What are the stages of Consumer decision making and its impact on retail strategies? Specify with an example.
9. Explain the various pricing strategies.