NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Logistics & Supply Chain Management
Internal Assignment Applicable for June 2020 Examination

A food and nutrition company FNC foods are having operations in Russia. The company
is exploring international opportunities for which they have orders for their products in
the UAE countries. Explain the strategic approach of the company for successful order
execution and brand building activities with the customers internationally.

2. The company is into chemical manufacturing and exploring opportunities outside India
by launching its products across the most potential and growing European countries.
What is the approach strategy that the company would employ for the successful
identification of markets and launch? Select a country of your choice in Europe,
analyze and suggest logistics and SCM strategies that can enhance the service quality
with on-time availability and generating a good market share of the company.

3. A food company named Kakrawala Foods is in the Indian market for about past 20
years. The company had gained reputation and brand identity in the domestic market by
serving various flavors targeting the youth segment. It has orders from a reseller in
USA to market the products in the USA. The order types differ as per seasons ranging from
FCL to LCL.
a. Work out a logistics plan and routes how it must ship the products and what elements of
quality aspects are to be taken care and considered while doing so like containers and
packaging.

b. What kind of production planning and pricing patterns it needs to implement as the
product is shipped to a reseller and the supply chain strategies to be followed?