Entrepreneurship Management
 
     

1. Explain the emergence of entrepreneurs in society. Define the role of push and pull factors affecting women entrepreneurs. 

       
2.     Explain the relationship between Entrepreneurship and Entrepreneur.

       
3.     What do you mean by venture capital and explain various stages of financing?

       
4.       Select any consumer good product and discuss its planning and development stages in detail

       
5.     Answer any three of the following question. 
       a. Examine the difference between creativity and innovation. 

       b. State the difference between Entrepreneur and Intrapreneur. 

       c. Explain the role of business angels 

       d. Reasons for failure of an entrepreneur 

       e. Process of setting up an enterprise.

       
6.     What is feasibility report? What factors are required for preparing the report?

       
7    What is the role of commercial banks? Explain the types of assistance and finance given by them to the entrepreneurs.
       
8.       “E-Commerce is a boon to small scale enterprises, `entrepreneurs and customers”. Explain.      

 Case Detail:  Case Study
Read he case study given and answer the question given at the end.
 Gabrielle Bonheur "Coco" Chanel
 About the entrepreneur
 
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was the founder of the French luxury fashion house Chanel. Chanel was born in France. She was the second daughter of Albert Chanel and Jeanne Devolle, a market stallholder and laundrywoman. Chanel became a licensed modiste (hat maker) in 1910 and opened a boutique at 21 rue Cambon, Paris named Chanel Modes. Chanel's modiste career bloomed once theatre actress Gabrielle Dorziat modelled her hats in the F Noziere's play Bel Ami in 1912 (Subsequently, Dorizat modelled her hats again in Les Modes). In 1913, she established a boutique in Deauville, where she introduced luxe casual clothes that were suitable for leisure and sport. Chanel launched her career as fashion designer when she opened her next boutique, titled Chanel-Biarritz, in 1915, catering to the wealthy Spanish clientele.
 
 Early beginning
While she failed to get steady work as a singer, it was at Moulins that she met rich, young French textile heir Étienne Balsan, while living with Balsan, Chanel began designing hats as a hobby, which soon became a deeper interest of hers. "After opening her eyes," as she would say, Coco left Balsan and took over his apartment in Paris.
In 1909 Chanel met and one of Balsan's friends, Captain Arthur Edward 'Boy' Capel. Capel financed Chanel's first shops and his own clothing style, notably his jersey blazers, inspired her creation of the Chanel look. In 1909, Gabrielle Chanel opened a shop on the ground floor of Étienne Balsan's apartment in Paris—the beginnings of what would later become one of the greatest fashion empires in the world.
Chanel became a licensed modiste (hat maker) in 1910 and opened a boutique at 21 rue Cambon, Paris named Chanel Modes. Chanel's modiste career bloomed once theatre actress Gabrielle Dorziat modeled her hats in the F Noziere's play Bel Ami in 1912. From her first millinery shop, opened in 1912, to the 1920s, Gabrielle 'Coco' Chanel rose to become one of the premier fashion designers in Paris, France. Replacing the corset with comfort and casual elegance, her fashion themes included simple suits and dresses, women's trousers, costume jewelry, perfume and textiles.
By the 1920s, her fashion house had expanded considerably, and her chemise set a fashion trend with its "little boy" look. Her relaxed fashions, short skirts, and casual look were in sharp contrast to the corset fashions popular in the previous decades. Chanel herself dressed in mannish clothes and adapted these more comfortable fashions which other women also found liberating.
In 1922 Coco Chanel introduced a perfume, Chanel No. 5, which became and remained popular, and remains a profitable product of Chanel's company. Pierre Wertheimer became her partner in the perfume business in 1924, and perhaps also her lover. Wertheimer owned 70% of the company; Coco Chanel received 10% and her friend Bader 20%. The Wertheimers continue to control the perfume company today.
Coco Chanel introduced her signature cardigan jacket in 1925 and signature "little black dress" in 1926. Most of her fashions had a staying power and didn't change much from year to year -- or even generation to generation.
Earnest Beaux created the fragrance for Coco and she named it after her lucky number 5. The fragrance was a success. The signature scent was a result of her belief in superstitions; she was scheduled to show her collection on the fifth day of the fifth month. Coco informed Harper's Bazaar, "simplicity is the keynote of all true elegance", in 1923.
During the early years, Chanel’s prime strategy was “simplicity is the keynote of all true elegance”. But as the brand grew and got the recognition of the elite people of the west their strategy changed Chanel is now known to be a high-end luxury brand for luxury clothing and beauty product. Chanel today is a brand for the customers to want luxury products and spend the extra amount for the brand and quality Chanel thus ensures brand value and quality.
In order to promote and advertise their product, it uses the medium to expensive fashion shows at the most expensive places around the world with super-models showcasing their products. They also advertise in high-end lifestyle and fashion magazines.
They also retail through expensive departmental stores around the world and also have their exclusive boutiques at expensive malls and five star hotels. Thus ensuring the exclusivity its customer wants.
Coco Chanel mastered the idea of creating exclusive fashion goods for the ultra-rich class of customers. She focused on the theme of creating elegance through simplicity.
Her socially mixed with the high-end social group of France and gained knowledge of those people to create goods for such customers.
Still today her legacy is continued as Chanel is still a brand for the ultra-rich and is known for its exclusivity and latest designs and concept.

Please give your answer in at least 25 words and press save and continue button.

 
1    What according to you are the critical factors contributing to the success of Chanel’s products? 

       
2.     Explain the qualities of a successful entrepreneur with reference to the case study? 

       
3.     Critically examine the statement “Optimism and determination are the twin ingredients for success” in the case of Gabrielle Bonheur 

       
           
         
Assignment C
Question No.  1    
Which one of the following theory has the attribute of moderate risk-taking as a function of skill, not chance?    
 
Options    
Need for independence    
Need for achievement    
Need for affiliation    
Need for authority

Question No.  2    
Andrew Carnegie is an example of an entrepreneur of which century:    
 
Options    
Earliest period    
19th and 20th century    
Middle ages    
17th century    

Question No.  3    
Which of the following is alternatively called corporate venturing?    
 
Options    
Intrapreneurship    
Entrepreneurship    
Act of starting a new venture    
Offering new products by an existing company    

Question No.  4    
Which of the following factors has allowed small companies to act like they are big ones?    
 
Options    
Customers    
Competition    
Economic development    
Technology

Question No.  5    
Gazelles are the firms with:    
 
Options    
High growth rate`    
M   moderate growth rate    
Zero% growth rate
Low growth r

Question No.  6    
Female entrepreneurs differ from male entrepreneurs in terms of all of the following EXCEPT:    
 
Options    
Motivation    
business skills    
Departure point    
Goal orientation

Question No.  7    
Foundation companies are formed from:    
 
Options    
Fashion    
Research and development    
Most popular business    
winding up company

Question No.  8    
Following are the types of non-equity arrangements EXCEPT:    
 
Options    
Licensing    
T turnkey project    
Direct export    
Management contracts

Question No.  9    
Which of the following areas are preferred by women entrepreneurs?    
 
Options    
Administration    
organization    
Utilities    
Manufacturing

Question No.  10    
Which of the following factors does not affect a person for being an entrepreneur?    
 
Options    
Gender    
Education    
Family background    
values

Question No.  11    
Which one of the following is the fourth step in the entrepreneurial process?    
 
Options    
Developing successful business ideas    
Initiating New rules    
Deciding to become an entrepreneur    
      d)  Growing the entrepreneurial firm

Question No.  12    
The activity which occurs when the new venture is started are called:    
 
Options    
Business skills    
Motivation    
Departure point    
Goal orientation

Question No.  13    
The government can help in forming a new venture by providing:    
 
Options    
finance    
technology    
infrastructure    
funds

Question No.  14    
Professional support network includes the following EXCEPT:    
 
Options    
Personal affiliations    
Mentor    
Friends    
Trade associations

Question No.  15    
All of the following are the broad categories of External forces EXCEPT:    
 
Options    
Economic forces    
S  Socioeconomic forces    
Technological forces    
Competitive forces

Question No.  16    
An entrepreneur into the hosiery business found out the reason his hosiery was not selling was due to its color. What could be the best source of this information?    
 
Options    
Supplier    
Retailer    
Competition    
Government bureau

Question No.  17    
Which of the following cannot be covered under copyright protection?    
 
Options    
Computer software    
Poems and songs    
Computer hardware    
Models and sculpture

Question No.  18    
The business plan should be prepared by:    
 
Options    
Entrepreneurs    
Consultants    
Engineers    
Small business administration services

Question No.  19    
The longest-lasting trade agreement with the objective of liberalizing trade by eliminating or reducing tariffs, subsidies and quotas is:    
 
Options    
Free trade area – FTA    
European community – EC    
General agreement on tariffs and trade – GATT    
The North American free trade agreement – NAFTA

Question No.  20    
The period in which the money person entered into a contract with the go-between to sell his goods is known as    
 
Options    
Middle ages    
18th century    
17th century    
Earliest period

Question No.  21    
  ----------viewed the entrepreneur as a risk-taker who “buy(s) at an uncertain price, therefore operating at a risk”.    
 
Options    
Eli Whitney    
Edward hariman    
Richard cantillon    
Thomas Edison

Question No.  22    
A--------- is a professional money manager who makes risk investment from a pool of equity capital to obtain a high rate of return on investments.    
 
Options    
venture capitalist    
entrepreneur    
businessman    
buyer

Question No.  23    
What is the primary concern of founders who trade equity for capital for their growing venture?    
 
Options    
Capitalization    
Control    
Valuation    
Investor capabilities

Question No.  24    
The commitment of administrative domain to the resources is for:    
 
Options    
Periodic intervals    
Total amount needed    
For certain tasks    
For long time

Question No.  25    
External forces directly affect all of the following EXCEPT:    
 
Options    
Market segmentation strategies    
Types of products/services offered    
The management structure of the organization    
Choice of businesses to acquire or sell

Question No.  26    
The former USSR received technology and syrup from Pepsi and provided it with Soviet vodka and rights to distribute it in the US. This is an example of:    
 
Options    
Economic development    
Balance of payment    
Barter system    
International trade

Question No.  27    
Which one of the following is NOT a condition of a contract?    
 
Options    
An offer is made    
Consideration is given    
Acceptance of the offer    
The contract must be illegal

Question No.  28    
Developing a new idea through inquiry and testing is called:    
 
Options    
Forced relationship    
Heuristics    
Scientific method    
Value analysis

Question No.  29    
Entrepreneurial success has been significant because of the culture and the political and economic systems in _______.    
 
Options    
Asian countries    
European countries    
Transition economies    
Middle East

Question No.  30    
Members of distribution channels are excellent sources for new ideas because:    
 
Options    
They are familiar with the needs of the market    
They earn a handsome profit from new business    
They do not bother if the entrepreneur bears a loss    
They have a well-developed salesforce

Question No.  31    
The importance of intellectual property should be understood by the entrepreneur even before:    
 Options    
Hiring a manager    
Engaging an attorney    
Developing a product    
Establishing a new venture

Question No.  32    
Which one of the following is not the way by which an entrepreneur can enter into international business?    
 
Options    
Export    
Non-equity arrangements    
Direct foreign investment    
Communication    

Question No.  33    
A typical inventor is usually ______________________.    
 
Options    
Highly creative & in love with the invention    
Does not encourage change    
Willing to modify the invention    
Not enthusiastic

Question No.  34    
A contract must be signed by:    
 
Options    
At least one party    
Both the parties    
Not necessary to sign    
By the third party

Question No.  35    
A patent is granted for a specified amount of time because of the assumption:    
 
Options    
That during this time firm will cover its development costs    
That firm will earn a sufficient profit during this period    
To limit the monopoly of the firm    
That it will stimulate the idea and development of a better product

Question No.  36    Marks - 10
Which of the following is not a source of idea generation?    
 
Options    
Consumers    
Federal government    
Brainstorming    
training

Question No.  37    
Which of the following geographical area is having the least interest to U.S. entrepreneurs?    
 
Options    
Europe    
The Far East    
Central Asia    
Transition economies

Question No.  38    
Government can help in forming new venture by providing:    
 
Options    
Finance    
Technology    
Infrastructure    
Subsidiaries

Question No.  39    
Which of the following factors does not affect a person for being an entrepreneur?    
 
Options    
Work history    
Nationality    
Education    
Personal values    

Question No.  40    
The transitional disturbance and lack of reform has led to boom black market in:    
 
Options    
China    
Hungary    
Singapore    
Poland